Business networking is a cheap and effective marketing method for developing sales potentials and potential customers based on referrals and presentations — either face-to-face at meetings and appointments, or through other means of contact such as telephone, email, and increasingly social and business networking websites.
The abbreviated term "network" can be confused
with computer networks / networks, which is a different terminology regarding
the connection and accessibility of several computer systems.
what is a
network in networking
A commercial network of contacts is for you the path to the
market and the marketing method. Corporate networking offers a way to reach
decision makers with whom it would otherwise be very difficult to communicate
using conventional advertising methods.
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